THE IMPACT OF INCENTIVES AND MULTI-MEDIA APPROACHES? ON THE LEVELS OF RESPONSE
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Baim, Julian
Organisations: Mediamark Research Inc
Topics: Response Rates
AS TIME GOES BY
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Faasse, John
Organisations: The Media Partnership Research
Topics: Inter-media Comparison
THE LAST READER?
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Cornish, Pym
Organisations: RSL - Research Services Ltd
Topics: General
THE MODEL BIAS: PARALLEL AND REPLICATED READING
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Landgrebe, Klaus Peter
Organisations: Consultant
Topics: Model Bias
DOES TITLE CONFUSION AFFECT MAGAZINE AUDIENCE LEVELS?
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: McGlathery, Donald G
Organisations: Petersen Publishing
Topics: Questionnaire Design, Readership Model
IATROGENIC CONFUSION IN READERSHIP SURVEYS
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Heimann, Claude A
Organisations: Totum Audits & Surveys Inc.
Topics: Questionnaire Design
BUYING PATTERNS AND READERSHIP OF WEEKLY MAGAZINES: IS THERE SOME RELATIONSHIP
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Visintini, Giorgio
Organisations: UNICAB
Topics: Readers-per-copy(RPC)
THE RELATIONSHIP OF CHANGES IN CIRCULATION TO CHANGES IN TOTAL AUDIENCE
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Goerlich, Bruce
Organisations: DMB&B
Topics: Readers-per-copy(RPC)
PREDICTING MAGAZINE AUDIENCES
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Johnston, Helen
Organisations: Grey Advertising Inc.
Topics: Readers-per-copy(RPC)