AD RECOGNITION AND CINDERELLA’S LOST SLIPPER
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Tchaoussoglou, Costa
Organisations: Cebuco
Topics: Page Exposure
SECOND THOUGTHS ON VALIDATION
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Cornish, Pym
Organisations: RSL - Research Services Ltd
Topics: Quality of Reading, Readership Model, Validity
YARDSTICKS FOR EXPOSURE QUALITY
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Speetzen, Rolf, Wangard, Ursula
Organisations: Axel Springer Verlag AG, Doyle Dane Bernbach GmbH
Topics: Quality of Reading
Research for Intermedia Decision Making
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Haukatsalo, Jean, Liimatainen, Eila
Organisations: Dagmar OY, Finnpanel OY
READERSHIP SURVEY ENRICHMENT
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Aisa, Arnaldo
Organisations: ISPI Technical Committee
Topics: Inter-media Comparison
THE MULTIMEDIA SURVEY: A CHALLENGE OR JUST AN EXPERIMENT?
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Bona, Eugenio
Organisations: Armando Testa Spa
Topics: Inter-media Comparison, Panel Research
FUSION – AN OVERVIEW BY AN OUTSIDE OBSERVER
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Bennike, Sigurd
Organisations: Danske Media Komite
Topics: Fusion and Modelling
A REPORT ON EXPERIMENTS IN FUSION IN THE “OFFICIAL” GERMAN MEDIA RESEARCH (AG.MA)
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Scheler, Hans-Erdmann, Wiegand, Jurgen
Organisations: Arbeitsgemeinschaft Media-Analyse EV (AG.MA)
Topics: Fusion and Modelling
ARE INTERVIEWS TOO LONG?
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Questionnaire Design