A COMPARISON OF RECENT READING AND FULL THROUGH-THE BOOK
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Readership Model, Survey Descriptions
MANAGEMENT USES OF SYNDICATED MAGAZINE AUDIENCE RESEARCH
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Tessier, Alain
Organisations: Mediamark Research Inc
Topics: General, Industry Issues
PLACES OF READING
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Quality of Reading
A reader is a reader – or is she?
Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Beudert, Michele
Organisations: Mediamark Research Inc
Topics: Quality of Reading
The level of magazine reading
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Validity