AN UPDATE ON ELECTRONIC MAGAZINE AUDIENE ESTIMATES
Symposium: 1991: Hong Kong, Session 4 - Data Collection
Authors: Douglas, Stephen A.
Organisations: The Douglas/Jones Group
Topics: Passive Measurement
LIFTING THE VEIL ON READERS PER COPY
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Scheler, Hans-Erdmann, Wiegand, Jurgen
Topics: Readers-per-copy(RPC)
JUNIOR 1990 RESEARCH: EXPOSURE, CONSUMPTION AND INFLUENCE ON FAMILY PURCHASING AMONG ITALIAN CHILDREN
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Crisci, Maria Teresa
Organisations: DOXA Institute
Topics: Targetting / Segmentation
MEASURING READERSHIP AMONG CHILDREN: SOME FRESH INSIGHTS
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Ahluwalia, Titoo, Tripathi, Praveen
Organisations: MARG Marketing and Research Group Pvt. Ltd., MediaSearch
Topics: Targetting / Segmentation
PRIMARY READERSHIP IS OVERCLAIMED
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada
Topics: Model Bias, Readership Model
ANATOMY OF MAGAZINE AUDIENCE ESTIMATE: – THE ARF COMPARABILITY STUDY REVISITED
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Appel, Valentine
Organisations: Backer Spielvogel Bates Inc.
Topics: Readership Model, Survey Descriptions
MINIS AND GROUPIES: PUTTING MINI-MASTHEADS ONTO GROUPED TITLE CARDS
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Consterdine, Guy
Organisations: Consultant
Topics: Questionnaire Design
VISUAL AIDS AND QUESTION SEQUENCE – A 3X3 TEST
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Vorster, Hans
Organisations: Totum Audits & Surveys Inc.
Topics: Questionnaire Design
THE STRANGE CASE OF QUARTER FOUR, 1988: A CAUTIONARY TALE
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Beeson, Roger
Organisations: Charles Barker Advertising UK
Topics: Industry Issues, Newspaper Measurement
WHERE LESS IS MORE: A SPECIFIC GERMAN EXPERIENCE
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Fieldwork, Questionnaire Design