The measurement of the readership of sections of uk national newspapers: one possible solution
Symposium: 1995: Berlin
Authors: Birt, Hilary
Organisations: RSL - Research Services Ltd
Topics: Sections Readership
Measuring readership of newspaper sections on the uk nrs
Symposium: 1995: Berlin
Authors: Beeson, Roger, Wong, Jean
Organisations: National Readership Survey, GB
Topics: Sections Readership
Newspaper screening intervals: six months vs seven days
Symposium: 1995: Berlin
Authors: Appel, Valentine, Stien, Michael G
Organisations: Consultant, The Wall Street Journal
Topics: Newspaper Measurement, Questionnaire Design, Readership Model
Loss of readers at screening stage
Symposium: 1995: Berlin
Authors: Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada
Topics: Questionnaire Design, Readership Model
Explaining the screen-in paradox
Symposium: 1995: Berlin
Authors: Walsh, Peter
Organisations: Kenning Asia-Pacific Pty Ltd.
Topics: Questionnaire Design, Readership Model
Alternative uses of magazine covers as prompt aids
Symposium: 1995: Berlin
Authors: Joyce, Timothy, Napior, David
Organisations: Roper Starch Worldwide
Topics: Questionnaire Design
The importance of being constant: the effects of questionnaire overload
Symposium: 1995: Berlin
Authors: Tchaoussoglou, Costa, Van Der Noort, Wim
Organisations: Interview NSS, SUMMO
Topics: Questionnaire Design
How computerized interviewing eliminates the screen-in bias of follow-up questions
Symposium: 1995: Berlin
Authors: Appel, Valentine, Pinnell, Jon
Organisations: Consultant, IntelliQuest
Topics: Data Collection, Questionnaire Design