Internet site measurement developments and print
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Collins, James, McDonald, Scott
Organisations: Condé Nast Publications, Mediamark Research Inc
Topics: Multi-platform Measurement
The virtual currency
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Faasse, John
Topics: Inter-media Comparison, Multi-platform Measurement
Daily reach and beyond
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Callius, Peter, Lithner, Anders
Organisations: Sifo Research International
Topics: Advertising Effects, Internet (as data collection tool), Readership Model
Managing change and maintaining quality maintaining quality in the rapidly changing, cost pressured media measurement landscape
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Ivie, George, W, Torrieri, Anthony
Organisations: Media Rating Council
Topics: Industry Issues
An experiment in measuring brand enhancement
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Shields, Brian
Organisations: International Herald Tribune
Topics: Advertising Effects, Quality of Reading
Return on engagement quantifying the impact of reader engagement on ad effectiveness
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Eadie, Wayne
Organisations: Magazine Publishers of America
Topics: Advertising Effects, Quality of Reading
New effectiveness standards for magazines media planning
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Cour, Nicolas, LevÍque, Pascale
Organisations: Lagardère Publicité
Topics: Advertising Effects
Selling media in a multi-platform world
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Cameron, Gene, Klein, Caryn, Minghuang Zhang, Pingitore, Gina, Plakoris, Nick, Walker, Arianne, Witten, Steve
Organisations: J.D. Power & Associates, Time Inc.
Topics: Fusion and Modelling, Multi-platform Measurement
Communication qualities in the multi-media environment
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Beech, Victoria, Wicken, Geoff
Organisations: KMR Group, MindShare Worldwide
Topics: Advertising Effects, Inter-media Comparison
The effectiveness of print contact
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Perjés, Tamás
Organisations: Ipsos-Szonda
Topics: Advertising Effects, Inter-media Comparison