Using circulation mix to improve advertiser value

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TV guide audience deconstruction and reconstruction

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Modelling readership correlations

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A new paradigm for measuring engagement

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The magazine maximizer: a model for leveraging magazine engagement dynamics

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Harnessing the power of “buzz” for media planning and channel optimisation

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Successfully measuring media brand consumption

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Portfolio reach – a new metric for print and online brands

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Consumer opinions of on-line newspaper brands

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Do media and fmcg brands really differ?

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