Crossplatform Sales Impact: Cracking the Code
Symposium: 2013: Nice, Session 4 - Sales Impact Case Studies Moderator: Guy Consterdine
Authors: Klein, Caryn, Wood, Leslie
Organisations: Time Inc.
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Inter-media Comparison, Return on Investment - see also Advertising Effects
Content Usage Across Different Media Platforms
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Grütters, Kristina, Waldeck, Jennifer
Organisations: Czaia Marktforschung GmbH, MEC GmbH
Topics: Engagement (all platforms) – see also Quality of Reading
Magazine Reading in the Attention Economy
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: McDonald, Scott, Spaeth, Jim, Sylvester, Alice
Organisations: Condé Nast Publications, Media Behavior Institute
Topics: Engagement (all platforms) – see also Quality of Reading, Mobile telephones – as a data collection device, Tablets and e-readers – readership on
The DNA of the New Magazine Reader
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Callius, Peter, Sandstrom, Morgan, Springmaan, Eva
Organisations: TNS Sifo
Topics: Engagement (all platforms) – see also Quality of Reading
Targeting Key Readers via Social Networking Personas
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Dougherty, Heather, Olson, Jenniefer
Organisations: Experian Marketing Services
Topics: Social media
Digital and the Convergence of Generations
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Alexandrova, Mila, Flynn, Polly, Wicken, Geoff
Organisations: Kantar Media
Topics: Digital Platforms
Evolution of Newspaper and Magazine Brands in the Digital Age
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Beeftink, Belinda, Robinson, Lynne
Organisations: IPA
Topics: Digital Platforms, Inter-media Comparison
The Emerging Digital Reader
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Becker, Risa, Mattlin, Jay A.
Organisations: GfK MRI
Topics: Apps – readership on, Digital Platforms, E-readers – see Tablets and E-readers, Mobile telephones – readership on, Tablets and e-readers – readership on
Break Makes Newspapers Unbreakable
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Chandy, Varghese, Thundathil, Tomson
Organisations: Malayala Manorama
Topics: Engagement (all platforms) – see also Quality of Reading
Love Our Title, Love Your Ad?
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Cools, Bernard, Couvreur, Veronique, Drijvers, Jan, Van Boxem, Geert
Organisations: Sanoma Media, Space, TNS Media, UK
Topics: Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison