OTSA: Opportunity To See Advertising in Newspapers / Magazines

Symposium: ,
Authors: , ,
Organisations: , ,
Topics: , ,

Continue

LiveCross! The Missing Link of Efficiency

Symposium: ,
Authors: ,
Organisations: ,
Topics: , ,

Continue

The Power of Community-Oriented Marketing

Symposium: ,
Authors:
Organisations:
Topics: ,

Continue

Print Wearout Revisited

Symposium: ,
Authors: , , , ,
Organisations: ,
Topics: ,

Continue

Closing the Loop on Digital Reach & Frequency

Symposium: ,
Authors: , ,
Organisations:
Topics: , , ,

Continue

The Adoption of Viewable Impressions

Symposium: ,
Authors:
Organisations:
Topics: ,

Continue

Digital Campaign Performance Metrics: New Benchmarks

Symposium: ,
Authors: , ,
Organisations:
Topics: ,

Continue

Two Ways to Measure Display Ad Viewability

Symposium: ,
Authors: ,
Organisations:
Topics: ,

Continue

Data Fusion

Symposium: ,
Authors:
Organisations: ,
Topics:

Continue

Incorporating Meters into the TGI Survey

Symposium: ,
Authors:
Organisations:
Topics: ,

Continue