Crossplatform Sales Impact: Cracking the Code
Symposium: 2013: Nice, Session 4 - Sales Impact Case Studies Moderator: Guy Consterdine
Authors: Klein, Caryn, Wood, Leslie
Organisations: Time Inc.
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Inter-media Comparison, Return on Investment - see also Advertising Effects
Magazine roi: quantifying the impact of magazine investment on brand sales
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Bickel, Jeff, Cleveland, Britta, Ware, Britta C.
Organisations: Meredith Corporation, Nielsen Catalina Solutions
Topics: Advertising Effects, Return on Investment - see also Advertising Effects
If you build it – will they come?
Symposium: 2011: San Francisco, Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment
Authors: Bolander, Jimmy, Callius, Peter, Masson, Peter J, Unell, Patrik
Organisations: MediaCom, Sesame Systems Ltd., TNS Sifo
Topics: Advertising Effects, Inter-media Comparison, Return on Investment - see also Advertising Effects
Improved planning and roi measurement for newspapers: estimating campaign reach & frequency over time
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: White, Heather
Organisations: Ipsos MediaCT, News Limited
Topics: Frequency of Reading, Questionnaire Design, Return on Investment - see also Advertising Effects
The alliance for magazine accountablility: a new performance based approach to magazine activation and accountability
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Jacobs, Lori, Klein, Caryn, Powell, Kelly, Shiffman, David
Organisations: MediaVest, Starcom Media Vest Group, Time Inc.
Topics: Advertising Effects, Industry Issues, Return on Investment - see also Advertising Effects
Audience & performance guarantees: a statistical model for risk assessment
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Baim, Julian, Collins, James, Frankel, Martin, Galin, Michal
Organisations: GfK MRI
Topics: Advertising Effects, Industry Issues, Reliability, Return on Investment - see also Advertising Effects