THE AUDIENCE LEVELS PRODUCED BY THE “CLAIMED FIRST TIME READING” METHOD
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Douglas, Stephen A., Lysaker, Richard
Organisations: Audits & Surveys, Newsweek
Topics: First Reading, Validity
The ARF comparability study
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Topics: Survey Descriptions, Validity
Validating the recency and through-the-book techniques
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Hansen, Jochen, Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Survey Descriptions, Validity
The ARF comparability study
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Chook, Paul H
Organisations: Ziff-Davis Publishing Company
Topics: Survey Descriptions, Validity
A possible link between readership and circulation
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Langschmidt, Wally
Organisations: Market Research Africa
Topics: Readership Model, Reliability, Validity
Measuring and then increasing the accuracy of Britain’s national Readership Survey – A Validation Project
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Belson, William
Organisations: Survey Research Centre
Topics: Validity
Replicated and parallel readership
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Cornish, Pym
Organisations: RSL - Research Services Ltd
Topics: Model Bias, Readership Model, Validity
The ARF certitude tests
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Validity
The level of magazine reading
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Validity