Reading Apps in Mobile Environments
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Kilger, Max, Romer, Ellen
Organisations: Experian Marketing Services
Topics: Apps – readership on
Swimming Upstream: Reinventing Research on Tablets
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Elmore, Molly, Katz, Helen
Organisations: Insight Express, Starcom Media Vest Group
Topics: Advertising Effects, Tablets - As data collection devices, Tablets and e-readers – readership on
Probable Impressions: hybrid web planning
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Hartman, Harm
Organisations: Ipsos
Topics: Fusion and Modelling, Multi-platform Measurement
From Single Source to Big Data
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Chasin, Josh
Organisations: comScore
Topics: Big Data, Fusion and Modelling, Multi-platform Measurement, Passive Measurement
Turning paper into gold measuring doctors’ readership in a cost conscious market
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Asquith, Richard
Organisations: BMRB International, KMR Group
Topics: Data Collection, Questionnaire Design
Sampling errors versus real changes in magazine audience research
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Draves, Lindsey, Soong, Roland
Organisations: KMR Group
Topics: Reliability
Survey more titles: shortening the interview
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Le Van Truoc, Olivier, Marx, Jean-Louis
Organisations: Ipsos Medias, France
Topics: Questionnaire Design
The time inc. magazine experience study
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Blyn, Barry, Frank, Betsy
Organisations: Time Inc.
Topics: Multi-platform Measurement, Quality of Reading
Compact quality newspapers bright future or false dawn?
Symposium: 2005: Prague, Session 7 - The Business of Publishing
Authors: Asquith, Richard, McMahon, Liz
Organisations: BMRB International
Topics: Newspaper Measurement
Embracing technology in readership surveys
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Greene, David, Impedovo, Domenico
Organisations: BMRB International
Topics: Internet (as data collection tool)