Web questionnaires : a step forward to customising data collection?
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Gitschel, Matthias
Organisations: Ipsos Medias, France
Topics: Internet (as data collection tool), Questionnaire Design
Measuring magazine reading via the internet: testing the effect of number of titles and other questionnaire desgn issues
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Goerlich, Bruce, Mattlin, Jay A.
Organisations: Knowledge Networks, Inc, Starcom Media Vest Group
Topics: Internet (as data collection tool), Questionnaire Design
Researching the most prominent and influental: international comparisons
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Brummell, Anne, Shields, Brian
Organisations: International Herald Tribune, Ipsos MediaCT
Topics: Survey Descriptions, Targetting / Segmentation
Young at heart: understanding the dynamics of youth readership
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: McMahon, Liz
Organisations: BMRB International
Topics: Targetting / Segmentation
An examination of validity and utility of specialised category studies – application of the mars pharmaceutical study to enhance print planning
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Ernst, David
Organisations: Initiative Media
Topics: Frequency of Reading, Readership Model, Survey Descriptions
Breakthrough in newspaper section research in the netherlands
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Jansen, Ton, Van Den Berg, Vincent
Organisations: R & M Research and Marketing
Topics: Sections Readership
Preference for genre of publications as a determinant of category consumption
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Moorthy, Ravi, Tripathi, Praveen
Organisations: Starcom Worldwide
Topics: Targetting / Segmentation
The communication power of customer magazines
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Bronner, Fred, Suer, Dick
Organisations: Veldkamp/Marktonderzoek, Amsterdam, WNCP
Topics: Targetting / Segmentation
Measuring the homogeneity of interviewers practices in readership surveys
Symposium: 2001: Venice, Session 6 - Improving Fieldwork
Authors: Moreau, Antoine
Organisations: IMS France
Topics: Fieldwork