Pure recent reading: the solution for non-daily newspapers?
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Futsæter, Knut Arne, Østnes, Tore
Organisations: Taylor Nelson Sofres/Gallup
Topics: Newspaper Measurement, Readership Model
Magazine audience accumulation: discussion of research issues, modeling and application
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Agresti, Joseph, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling
A new method to measure media casualness for magazines and newspapers
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Dorofeev, Sergey, Levine, Michele, Morgan, Gary
Organisations: Roy Morgan International
Topics: Frequency of Reading, Readership Model
Readership panel: we did it! – history & results of a huge challenge
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Ferrari, Flavio, Lobl, Roberto
Organisations: IBOPE Media Information
Topics: Panel Research
The anatomy of data fusion
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: De Montigny, Michelle, Soong, Roland
Organisations: KMR Group
Topics: Fusion and Modelling
Fusion quality assessment
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Raimondi, Dina, Santini, Gilles
Organisations: G-Line Investment, Ipsos
Topics: Fusion and Modelling
Data fusion from the media sellers perspective
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Bailey, Jane, Boller, Susan
Organisations: Time Inc.
Topics: Fusion and Modelling
Fusion – can magazines be equal players in a fused database?
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Jarvis, Tony, Wood, Leslie
Organisations: Leslie Wood Research Inc., MediaCom/Grey Global Group
Topics: Fusion and Modelling
Multibasing sm – data integration without regression to the mean
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Walsh, Peter
Organisations: Telmar
Topics: Fusion and Modelling
Toward a mathematical theory of cross-survey inference
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Agresti, Joseph, De Montigny, Michelle, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling