Self-administered questionnaires and frequency of reading : an optimal combination to measure readership?
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Lindberg, Ingemar
Organisations: Sifo Research & Consulting AB/Montilo
Topics: Data Collection, Frequency of Reading, Readership Model
Frequency, recency and the moderating effects of the screening interval
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Appel, Valentine, Skrapits, Mike
Organisations: Consultant, IntelliQuest
Topics: Frequency of Reading, Questionnaire Design, Readership Model
The business needs of syndicated print research users
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Swallen, Jonathan
Organisations: Ogilvy & Mather, USA
Topics: General, Industry Issues
The politics and economics of readership research – a media planner’s perspective
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Green, Andrew
Organisations: Zenith Media Asia
Topics: General, Industry Issues
Who should take the initiative? pressures for change : a research response
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Garton, Steve
Organisations: SRG
Topics: General, Industry Issues
Changing almost everything in the new cim press survey and observing another belgium
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Van den Haute, Francis
Organisations: CIM
Topics: Industry Issues, Survey Descriptions
ARF’s research initiative for magazine measurement (RIMM)
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Samuels, Gabe
Organisations: Advertising Research Foundation
Topics: Industry Issues
Overview of current practice and what’s new
Symposium: 1997: Vancouver, Session 1 - Overview of Current Practice and Whats New
Authors: Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: General, Survey Descriptions
Towards a more cost effective route for evaluating media in terms of communicatiion effect
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Barker, Belinda, Masson, Peter J
Organisations: Massons, Time Inc.
Topics: Advertising Effects
The new currency in print media – the advertisement exposure probability
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Page Exposure