Towards the grand unification: the personal probabilities route
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Santini, Gilles
Organisations: IMS France
Topics: Fusion and Modelling
Modelling considerations as an aid to readership research decisions
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Masson, Peter J, Sumner, Paul
Organisations: Consultant, Massons
Topics: Fusion and Modelling
Intermedia effects of advertising: an econometric model
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Advertising Effects
Day of week readership for national newspapers
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: McLellan, Iain
Organisations: Express Newspapers plc
Topics: Newspaper Measurement
Circulation changes and audience estimates
Symposium: 1995: Berlin, Session 6 - Circulation and Readership
Authors: Baim, Julian, Goerlich, Bruce
Organisations: DMB&B, Mediamark Research Inc
Topics: Readers-per-copy(RPC)
Factors contributing to changes in readers per copy
Symposium: 1995: Berlin, Session 6 - Circulation and Readership
Authors: Morgan, Gary, Mortensen, Peter S
Organisations: Roy Morgan International, The Aarhus School of Business
Topics: Readers-per-copy(RPC)
Some further thoughts on readership and circulation
Symposium: 1995: Berlin, Session 6 - Circulation and Readership
Authors: Perry, Jane
Organisations: Young & Rubicam
Topics: Readers-per-copy(RPC)
Flows in audience markets
Symposium: 1995: Berlin, Session 6 - Circulation and Readership
Authors: Farina, Maria Silvia
Organisations: Alis SRL
Topics: Analysis Issues
Response rates and respondent’s profile in french readershp surveys
Symposium: 1995: Berlin, Session 5 - Response Rates
Authors: Dupont, Francoise
Organisations: Centre d'Etude des Supports de Publicità (CESP)
Topics: Response Rates
The interviewer effect on readership levels
Symposium: 1995: Berlin, Session 5 - Response Rates
Authors: Frankel, Martin, Lindner, Gregg, Mallett, Daniel
Organisations: Daniel Mallett Associates, Simmons Market Research Bureau
Topics: Fieldwork, Questionnaire Design