Estimation of turnover in readership surveys
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Frankel, Martin
Organisations: SMRB
Topics: Quality of Reading
Learning how to assess the quality of reading contact, and introduce other readership survey improvements, by an integrated, multi-national development study
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Smith, Alan
Organisations: Consultant
Topics: Quality of Reading
Audience accumulation and the link with print advertising effectiveness
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Dodson, Richard
Organisations: Telmar
Topics: Advertising Effects, Fusion and Modelling
AUDIENCE ACCUMULATION MODELS: BINOMIAL, BETA BINOMIAL, FULL BINOMIAL AND BEYOND
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Santini, Gilles
Organisations: IMS France
Topics: Fusion and Modelling
ASCRIPTION: A VITAL AND ECONOMIC SOLUTION IN A CHANGING NORTH AMERICAN MARKET
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Jarvis, Tony
Organisations: Jarvis, Sherman and Jarvis
Topics: Fusion and Modelling
QUALITY OF READING MEASURES ASSESSED BY QUALITATIVE RESEARCH
Symposium: 1993: San Francisco, Session 9 - Qualitative measures
Authors: Cade, Hilary
Organisations: RSL - Research Services Ltd
Topics: Quality of Reading
THE DIMENSION OF READER QUALITY: PERSPECTIVES FROM BOTH SIDES OF THE ATLANTIC
Symposium: 1993: San Francisco, Session 9 - Qualitative measures
Authors: Perry, Jane, Philport, Joe
Organisations: Young & Rubicam
Topics: Quality of Reading
QUANTIFYING THE QUALITIES: SHOULD WE MEASURE CONTACTS OR RELATIONSHIPS OR BOTH?
Symposium: 1993: San Francisco, Session 9 - Qualitative measures
Authors: Minter, Christopher
Organisations: Reader's Digest Association
Topics: Quality of Reading
HOW SCARBOROUGH RESEARCH MEASURES NEWSPAPER AUDIENCES: AN HISTORICAL REVIEW
Symposium: 1993: San Francisco, Session 8 - Newspaper readership
Authors: Holbein, Thomas J, Timberlake, John B
Organisations: Scarborough Research Corporation
Topics: Newspaper Measurement
WHAT DAY IS IT TO-DAY?
Symposium: 1993: San Francisco, Session 8 - Newspaper readership
Authors: Ferguson, Julie
Organisations: Consultant
Topics: Sections Readership