ON VALIDATING THE FIRST TIME READ YESTERDAY METHOD – A CONTINUING STORY
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Appel, Marion, Walstra, Bouke
Organisations: Burke-Inter/View
Topics: First Reading, Reliability, Validity
RELIABILITY OF THE YESTERDAY FIRST TIME READ METHOD
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Van Niekerk, Paul
Organisations: Het Media Instituut
Topics: First Reading, Reliability, Validity
TOWARDS A GOLD STANDARD
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: First Reading, Validity
DEVELOPING AND VALIDATING A MEASUREMENT OF “FIRST READING”
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Brown, Michael
Organisations: Roy Morgan International
Topics: First Reading, Validity
A SECOND STUDY INTO THE NATURE OF READING EVENTS WHICH DO AND DO NOT GET REPORTED
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Smith, Alan
Organisations: IPC Magazines
Topics: Readership Model, Validity
A NEW FULL THROUGH-THE-BOOK STUDY
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Readership Model, Validity
PRINT MEDIA IN A CHANGING MEDIA WORLD: CHANGES IN TIME SPENT WITH DIFFERENT MEDIA IN FINLAND IN THE 80’S
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Erametsa, Harri
Organisations: Suomen Gallup OY
Topics: Inter-media Comparison
TAKING ACCOUNT OF THE TIME FACTOR
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Fusion and Modelling
HOW QUALITY SUNDAY NEWSPAPERS ARE READ
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Hall, Gillian E
Organisations: The Daily Telegraph
Topics: Newspaper Measurement, Sections Readership
MEASURING SPECIAL MARKETS: THREE CASE STUDIES FROM THE UNITED STATES
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Swallen, Jonathan
Organisations: Ogilvy & Mather, USA
Topics: Survey Descriptions, Targetting / Segmentation