The Reinvention of JICREG
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Donaldson, Keith, Ford, Kirsty
Organisations: JICREG, RSMB Audience Research Ltd
Topics: Fusion and Modelling, Newspaper Measurement, Readers-per-copy(RPC)
Alternative Statistical Techniques to Address Non-Response Bias
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Agresti, Joseph, Baim, Julian, Becker, Risa, Collins, James, Frankel, Martin, Van Podberesky
Organisations: GfK MRI
Topics: Fusion and Modelling, Reliability, Response Rates
About Propensity Weighting: emma in Australia
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Hodgson, Adam, Ponomarev, Andrey
Organisations: Ipsos Connect Australia
Topics: Fusion and Modelling, Response Rates
Improving Statistical Reliability of Magazine Audience Estimates
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Agresti, Joseph, Baim, Julian, Collins, James, Frankel, Martin
Organisations: GfK MRI
Topics: Fusion and Modelling, Reliability
Causal Analytics for Media Planning
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Dodson, Richard, Mandel, Igor
Organisations: Telmar
Topics: Fusion and Modelling, Media planning
How Often Rather than How Many – Ad Latency for Media Planning
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Millman, Steve, Wakim, Alex
Organisations: comScore
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects
Campaign effectiveness – cross platform cross device
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Nielsen, Trine, Olesen, Gitte Elkær, Puggaard, Berit
Organisations: Jyllands-Posten, TNS Gallup
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Multi-platform Measurement
Verifying the Brand Effects of Digital Display
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Lithner, Anders, Olsson, Johanna
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
Guaranteed Sales Results … Beyond CPG
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Cleveland, Britta, Koval, Janel
Organisations: Meredith Corporation, Nielsen
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
Understanding Relative Sales Impacts and derived synergy from Cross-Platform Advertising
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Keefe, Philip, Klein, Caryn, Wood, Leslie, Zak, Maggie
Organisations: Nielsen Catalina Solutions
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects