What’s new for news
Symposium: 2011: San Francisco, Session 5 - Tablet Users: Behaviours and Mindsets
Authors: Brussel, Gregg, Sirkin, Kate
Organisations: BBC Worldwide Americas, Starcom Media Vest Group
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Tablets and e-readers – readership on
UGC: friend or foe?
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Wicken, Geoff
Organisations: Kantar Media
Topics: Digital Platforms, Social media
A new measure of reader engagement in the digital world
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Carroll, John, Gale, Sarah
Organisations: Ipsos MediaCT
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Social media
A new measure of reader engagement in the digital world corralling the wild, wild west of social media intelligence
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Diederich, Michael
Organisations: Microsoft CMG Research & Insights
Topics: Digital Platforms, Social media
News Brands and its Role in Conversation Management
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Claus, Dennis, Deceuninck, Angie, Gunst, Bart, Van Belleghem, Steven
Organisations: Corelio, InSites Consulting
Topics: Digital Platforms, Social media
Media virtuous cycle – success drivers for online strategies
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Lobl, Roberto
Organisations: IBOPE Media
Topics: Engagement (all platforms) – see also Quality of Reading, Internet audiences / measurement - see also Multi-Platform Measurement, Quality of Reading
Maeasuring customer commitment of newspapers and magazines
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest Media Research
Topics: Engagement (all platforms) – see also Quality of Reading, Quality of Reading
Experience planning through human emotions
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Kline, Kathy, Maxwell, Chad, Powell, Kelly, White, Brenda
Organisations: Starcom Worldwide
Topics: Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison, Quality of Reading
The media brain
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Faasse, John, Hoogervorst, Dennis, Limpens, Walter
Organisations: Neurensics, Sanoma Media, Uitbijter
Topics: Engagement (all platforms) – see also Quality of Reading, Passive Measurement, Quality of Reading
Techno-juggling: how affluents manage multiple devices
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Kraus, Ph.D, Stephen, Season, Clarissa, Shullman, Robert
Organisations: Ipsos Mendelsohn
Topics: Apps – readership on, Digital Platforms, Mobile telephones – readership on