Living with the internet
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Morgan, Tom, Smith, Julian, Uyenco, Beth
Organisations: mec, Microsoft Corporation
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement
Making best use of brand target audiences
Symposium: 2011: San Francisco, Session 2 - Out of the Silos: Cross-Media Measurement Approaches
Authors: Collins, James, Doe, Pete
Organisations: GfK MRI, Nielsen
Topics: Fusion and Modelling, Targetting / Segmentation
Canada’s cross media consumer database
Symposium: 2011: San Francisco, Session 2 - Out of the Silos: Cross-Media Measurement Approaches
Authors: Chan, Peter, Pellegrini, Pasquale, Withers, Hastings
Organisations: comScore, PMB Print Measurement Bureau, Canada, TNS/Canadian Facts
Topics: Fusion and Modelling, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
Developing a cross platform audience currency for great britain
Symposium: 2011: San Francisco, Session 2 - Out of the Silos: Cross-Media Measurement Approaches
Authors: Page, Katherine, Wilcox, Steve
Organisations: National Readership Survey, GB
Topics: Fusion and Modelling, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
Audience Measurement: Developments Around the World
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Page, Katherine
Topics: Fieldwork, General, Survey Descriptions
Does better measurement benefit the medium?
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: McDonald, Scott, McPheters, Rebecca
Organisations: Condé Nast Publications, McPheters & Company, Inc.
Topics: Industry Issues
The alliance for magazine accountablility: a new performance based approach to magazine activation and accountability
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Jacobs, Lori, Klein, Caryn, Powell, Kelly, Shiffman, David
Organisations: MediaVest, Starcom Media Vest Group, Time Inc.
Topics: Advertising Effects, Industry Issues, Return on Investment - see also Advertising Effects
Experiences from using augmented reality in combining print with digital
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Alastalo, Jarno, Eboreime, Tabu, Hännikäinen, Kristina, Moilanen, Pertti, Rauva, Kati, Salakari, Tomi, Seisto, Anu
Organisations: Aller Media, Finnish Periodical Publishers’ Association, VTT
Topics: Analysis Issues
Audience & performance guarantees: a statistical model for risk assessment
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Baim, Julian, Collins, James, Frankel, Martin, Galin, Michal
Organisations: GfK MRI
Topics: Advertising Effects, Industry Issues, Reliability, Return on Investment - see also Advertising Effects
Implementing extended currencies and rethinking the current print price models
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Futsæter, Knut Arne, Holbæk-Hanssen, Helge, Østnes, Tore, Sandvik, Ingvar
Organisations: Norwegian Media Businesses’Association, TNS Gallup
Topics: Advertising Effects, Industry Issues