Respondent probability models – a fatal flaw?
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Fusion and Modelling
A reader is a reader – or is she?
Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Beudert, Michele
Organisations: Mediamark Research Inc
Topics: Quality of Reading
The value of media exposures
Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Quality of Reading
Media quality measurements in national media surveys
Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Muller-Veeh, Dieter
Organisations: Verlang Das Beste
Topics: Quality of Reading
Calibrating quality of reading
Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Hansen, Jochen, Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Quality of Reading
Reader attitudes and expectations
Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Bennike, Sigurd
Organisations: Danske Media Komite
Topics: Editorial Research, Quality of Reading
Some measurement of reading quality
Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Denon, Liliana
Organisations: Analisi e Ricerche
Topics: Quality of Reading
Some thoughts abaut readership research and frequency
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Langschmidt, Wally
Organisations: Market Research Africa
Topics: Frequency of Reading
Frequency scales in Germany
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Scheler, Hans-Erdmann
Organisations: Media-Micro-Census GmbH
Topics: Frequency of Reading
A comparison of verbal and numerical frequency scales
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Denon, Liliana
Organisations: Analisi e Ricerche
Topics: Frequency of Reading