Data fusion in the british national readership survey – an experiment

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Benchmarking readership levels in the new study of media and markets to the survey of american readership

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Towards the grand unification: the personal probabilities route

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Modelling considerations as an aid to readership research decisions

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Intermedia effects of advertising: an econometric model

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Day of week readership for national newspapers

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Circulation changes and audience estimates

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Factors contributing to changes in readers per copy

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Some further thoughts on readership and circulation

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Flows in audience markets

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