Dear lord give us our daily news: effects of retail distribution on readership in rural india
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Merchant, Katy, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Readership Model
Inconsistent readership claims – a british case study
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: Readership Model
Going back to source an attempt to trade the differences in findings to different methodologies of IRS and NRS
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Tripathi, Praveen
Organisations: Chaitra Leo Burnett
Topics: Survey Descriptions
The dependence of recent reading estimates on questions structure: a cognitive analysis
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Brown, Michael
Topics: Questionnaire Design, Readership Model
Effective print media measurement: audiences and more
Symposium: 1999: Florence, Session 2 - Where Are We Coming From
Authors: Brown, Michael
Topics: General
Whats new in readership research
Symposium: 1999: Florence, Session 2 - Where Are We Coming From
Authors: Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: General, Survey Descriptions