In search of a respondent
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Chattopadhyay, Shiloo, Sethi, Ashok
Organisations: Taylor Nelson Sofres Mode
Topics: Response Rates, Survey Descriptions
Managing non-response: who really matters
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Page, Katherine
Organisations: Ipsos MediaCT
Topics: Response Rates
Can’t buy me love, but how about response? an analysis of response rates from the european business readership survey
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Birt, Hilary, Gorczyca, Faye, McDonald, Simon
Organisations: Ipsos MediaCT, The Financial Times
Topics: Response Rates
Every one is watching you do it! auditing and examining magazine research as executed in the united states. a summary for combined abc/mrc papers
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Cable, Virginia, Julevich, Daniel, Spittler, Jayne
Organisations: Ernst & Young, Starcom Worldwide
Topics: Industry Issues
The united states media research examination process
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Ivie, George, W, Julevich, Daniel, Terlizzi, Nick
Organisations: Ernst & Young
Audit bureau of circulations – audit program for newspaper readership studies, conducted by telephone
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Bennett, Richard, Douglas, Stephen A., Payne, John, Spittler, Jayne
Organisations: Audit Bureau of Circulations (ABC), Starcom Worldwide, The Douglas/Jones Group
How long can response rates go?
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Douglas, Stephen A., Napior, David
Organisations: Roper Starch Worldwide, The Douglas/Jones Group
Topics: Response Rates
Using database overlays to correct survey non-response bias
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Appel, Valentine, Cable, Virginia, Jennings, Dan
Organisations: Consultant, The Wall Street Journal
Topics: Analysis Issues, Response Rates
Sections are sexier
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Bronner, Fred, Faasse, John
Organisations: Initiative Media, Veldkamp/Marktonderzoek, Amsterdam
Topics: Sections Readership
Recent reading – an exercise in double counting?
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Carpenter, Ron
Organisations: Consultant
Topics: Model Bias, Readership Model