The impact of measurement techniques on magazine audience levels
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Eadie, Wayne, McGlathery, Donald G
Organisations: Newsweek, Petersen Publishing
Topics: Survey Descriptions
A funny thing happened to “through the book”!
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: McPheters, Rebecca
Organisations: Simmons Market Research Bureau
Topics: Survey Descriptions
INTERNATIONAL MEDIA IN PERSPECTIVE
Symposium: 1993: San Francisco, Session 7 - International harmonisation
Authors: Jones, Celia
Organisations: MJP Carat International
Topics: Survey Descriptions
HARMONISATION OF PRESS RESEARCH METHODOLOGIES IN S.E. ASIA DREAM OR VIRTUAL REALITY?
Symposium: 1993: San Francisco, Session 7 - International harmonisation
Authors: Green, Andrew
Organisations: SRG
Topics: Survey Descriptions
EUROPEAN READERSHIP DATA: HARMONY OR CHAOS?
Symposium: 1993: San Francisco, Session 7 - International harmonisation
Authors: Jacklin, Nigel
Organisations: RSL - Research Services Ltd
Topics: Survey Descriptions
THE RELATIONSHIP OF SCREENS AND READS AND THE ROLE OF SCREENING IN READERSHIP MEASUREMENT
Symposium: 1993: San Francisco, Session 4 - Screening and read to screen
Authors: Mallett, Daniel
Organisations: Daniel Mallett Associates
Topics: Readership Model, Survey Descriptions
AG.MA – OVERVIEW
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Page Exposure, Readers-per-copy(RPC), Survey Descriptions
CHANGES IN THE GREAT BRITAIN NRS
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Beeson, Roger
Organisations: National Readership Survey, GB
Topics: Data Collection, Industry Issues, Survey Descriptions
A REVIEW OF AMPS READERSHIP METHODOLOGY
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Yssel, Gert
Organisations: SAARF
Topics: Survey Descriptions
PRESS READERSHIP MEASUREMENT IN FRANCE: THE 1993 REVOLUTION
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Truchot, Didier
Organisations: Ipsos
Topics: Industry Issues, Survey Descriptions