In search of a respondent
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Chattopadhyay, Shiloo, Sethi, Ashok
Organisations: Taylor Nelson Sofres Mode
Topics: Response Rates, Survey Descriptions
Going back to source an attempt to trade the differences in findings to different methodologies of IRS and NRS
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Tripathi, Praveen
Organisations: Chaitra Leo Burnett
Topics: Survey Descriptions
Whats new in readership research
Symposium: 1999: Florence, Session 2 - Where Are We Coming From
Authors: Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: General, Survey Descriptions
The mpa syndicated readership research task force paper
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Love, Kathi, Smollens, Susan, Trentham, Charlene
Organisations: Business Week, Consultant, Magazine Publishers of America
Topics: Reliability, Survey Descriptions
Changing almost everything in the new cim press survey and observing another belgium
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Van den Haute, Francis
Organisations: CIM
Topics: Industry Issues, Survey Descriptions
Overview of current practice and what’s new
Symposium: 1997: Vancouver, Session 1 - Overview of Current Practice and Whats New
Authors: Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: General, Survey Descriptions
Magazine measurement in extreme environmeents
Symposium: 1995: Berlin, Session 8 - International Harmonisation
Authors: Donato, Paul, Soong, Roland, Verdin, Pablo
Organisations: Audits & Surveys
Topics: Survey Descriptions
Readership research in asia: what is happening and where is it heading?
Symposium: 1995: Berlin, Session 8 - International Harmonisation
Authors: Garton, Steve, Green, Andrew
Organisations: Nielsen SRG Hong Kong, Saatchi & Saatchi, Asia
Topics: Survey Descriptions
Language preferences within print medium and its implications for media planning
Symposium: 1995: Berlin, Session 8 - International Harmonisation
Authors: Tripathi, Praveen
Organisations: MARG Marketing and Research Group Pvt. Ltd.
Topics: General, Survey Descriptions