Counting calories – on the need to adjust issue readership data
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Ephron, Erwin
Organisations: Ephron, Papazian & Ephron, Inc.
Topics: Data Collection
You gave us the “answers”, now ask us the questions! – how to maximise magazine advertising effectiveness in the planning buying progress.
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Jarvis, Tony
Organisations: MediaCom/Grey Global Group
Topics: Advertising Effects
An examination of differential weighting of successive waves of product usage estimates
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Frankel, Martin, Gray, Stuart
Organisations: BBDO, Mediamark Research Inc
Topics: Advertising Effects
To prototype or not to prototype, that is the question – can usa guidelines be embraced worldwide
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Douglas, Stephen A., Jarvis, Tony
Organisations: MediaCom/Grey Global Group, The Douglas/Jones Group
Topics: Fusion and Modelling
What’s been happening and what’s new – twenty years of looking at readership research
Symposium: 2001: Venice, Session 1 - Maximising print in the planning process
Authors: Meier, Erhard
Organisations: Ipsos MediaCT
Topics: General, Survey Descriptions
The case of the disappearing reader – print in the new media space
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Deniz, Tonya, Lynch, Kate
Organisations: Starcom Worldwide
Topics: General, Multi-platform Measurement
Print in the digital age: is the newspaper readership on the line?
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: McMahon, Liz
Organisations: BMRB International
Topics: Multi-platform Measurement
The digital revolution – will it lead to the ultimate demise of newspapers?
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Byfield, Sheila, Harrison, Helen
Organisations: Helen Harrison & Co Ltd, MindShare Worldwide
Topics: Multi-platform Measurement
Online advertising media in a market and multimedia study: measurement methods and findings on the interaction between print and online consumption
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Multi-platform Measurement