The influence of ad placement on the effectiveness of the online campaign
Symposium: 2011: San Francisco, Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment
Authors: Anuszewska, Izabella
Organisations: SMG/KRC
Topics: Advertising Effects
Developing standards for neuromarketing research: the “neurostandards collaboration project” of the advertising research foundation
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Stipp, Horst
Organisations: ARF
Topics: Passive Measurement, Validity
Unique learnings in creating a 360 view of mobile consumers
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Kilger, Max, Ring, Karen, Romer, Ellen
Organisations: Experian Simmons, Universal McCann
Topics: Engagement (all platforms) – see also Quality of Reading, Mobile telephones – readership on, Passive Measurement
Using mobile research apps to measure readership
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Carroll, John, Deere, Gareth
Organisations: Ipsos MediaCT
Topics: Apps – readership on, Engagement (all platforms) – see also Quality of Reading, Mobile telephones – as a data collection device, Passive Measurement
Linking website exposure data to survey data: a single-source solution
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Krahn, Jayne, Landi, Jeff, Melton, Eric
Organisations: Kantar Media, Safecount
Topics: Internet (as data collection tool), Internet audiences / measurement - see also Multi-Platform Measurement, Passive Measurement, Validity
Less questions, more data: revitalizing the european currency in single source affluent audience measurement
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Hartman, Harm
Organisations: Synovate
Topics: Fusion and Modelling, Internet (as data collection tool), Survey Descriptions
Real-time media engagement measurement: there’s an app for that!
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Beck, Jennie, Rolfe, Guy
Organisations: Kantar Media, Kantar Operations
Topics: Engagement (all platforms) – see also Quality of Reading, Mobile telephones – as a data collection device, Passive Measurement
Readership – its measurement in 2011 and beyond
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Douglas, Stephen A., Kraus, Ph.D, Stephen, Shullman, Robert
Organisations: Ipsos Mendelsohn
Topics: Digital Platforms, General, Industry Issues
4 screens study, how consumers read in the different upcoming platforms
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Besprovan, Karina
Organisations: Omnicom
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Passive Measurement
Measuring newspapers as media brands
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Batson, Edwin, Mallett, Daniel, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Digital Platforms, Multi-platform Measurement, Questionnaire Design