New dimensions in media engagement: the new zealand model
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Hercock, Carin, Terry, Kate
Organisations: APN New Zealand, Nielsen
Topics: Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison, Quality of Reading
Measuring multiplatform audiences: revising gfk mri’s print measurement methodology
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Baim, Julian, Becker, Risa, Draves, Lindsey, Frankel, Martin
Organisations: GfK MRI
Topics: Apps – readership on, Digital Platforms, Mobile telephones – readership on, Multi-platform Measurement, Questionnaire Design, Survey Descriptions, Tablets and e-readers – readership on
USA touchpoints – the who, what, when, where and how of cross-platform media measurement
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Clarke, Jane, Collins, James, Spaeth, Jim
Organisations: Coalition for Innovative Media Measurement, GfK MRI, Media Behavior Institute
Topics: Frequency of Reading, Inter-media Comparison, Survey Descriptions
Advancements in measuring total brand exposure and the implications for magazine planning
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Incalcatera, Tony, Shiffman, David
Organisations: Affinity, MediaVest USA
Topics: Apps – readership on, Digital Platforms, Mobile telephones – readership on, Multi-platform Measurement, Survey Descriptions, Tablets and e-readers – readership on
Engagement with media brands across platforms
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Cable, Virginia, Kraus, Ph.D, Stephen, Thompson, Kevin
Organisations: Ipsos Mendelsohn, Ipsos OTX MediaCT, The Wall Street Journal
Topics: Apps – readership on, Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Internet audiences / measurement - see also Multi-Platform Measurement, Mobile telephones – readership on, Quality of Reading, Tablets and e-readers – readership on
A further validation of the use of access panel for readership research – the npm case
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Appel, Marion, Petric, Irena
Organisations: gfk Intomart, NOM
Topics: Data Collection, Internet (as data collection tool)
Improved planning and roi measurement for newspapers: estimating campaign reach & frequency over time
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: White, Heather
Organisations: Ipsos MediaCT, News Limited
Topics: Frequency of Reading, Questionnaire Design, Return on Investment - see also Advertising Effects
Print readership in a digital world
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Cour, Nicolas, Saint-Joanis, Gilbert
Organisations: Audipresse, Prisma Presse
Topics: Internet (as data collection tool), Multi-platform Measurement, Questionnaire Design
In search of a new approach to measure newspaper audiences in canada: the journey continues
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Charlebois, Owen, Gauthier, Elliott, Graves, Frank, Rogers, Judy, Williams, Don
Organisations: EKOS Research Associates Inc, Google Inc, NADbank, Research Resolutions
Topics: Data Collection, Internet (as data collection tool), Panel Research, Sampling
Double trouble: multiple covers in specific issue readership measurement
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Baim, Julian, Galin, Michal, Petric, Irena, Zarnitz, Kerry
Organisations: gfk Intomart, GfK MRI, NOM
Topics: Questionnaire Design, Readership Model