Pakistan goes Multi-media with an Advertiser Driver ‘Single Source’ Survey
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Masson, Peter J, Sattar Babar, Abdul
Organisations: Bucknull & Masson, MEMRB-IRI
Topics: Fusion and Modelling, Inter-media Comparison, Page Exposure, Survey Descriptions
The Print Media Surveys in Spain
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Gabardo, José Andrés
Organisations: AIMC (Asociación para la Investigación de Medios de Communicación)
Topics: Fusion and Modelling, Survey Descriptions
Setting the scene: What’s new around the world
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Meier, Erhard
Topics: General, Survey Descriptions
Islands in the Clickstream: An Analysis of the Pathways to a Magazine Title
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Dougherty, Heather, Kilger, Max, Lipton, Tamir
Organisations: Experian Simmons, Hitwise USA, Meredith Corporation
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement
Turning paper into gold measuring doctors’ readership in a cost conscious market
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Asquith, Richard
Organisations: BMRB International, KMR Group
Topics: Data Collection, Questionnaire Design
Sampling errors versus real changes in magazine audience research
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Draves, Lindsey, Soong, Roland
Organisations: KMR Group
Topics: Reliability
Survey more titles: shortening the interview
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Le Van Truoc, Olivier, Marx, Jean-Louis
Organisations: Ipsos Medias, France
Topics: Questionnaire Design
Media consumption pathways in an evolving world
Symposium: 2007: Vienna, Session 2 - Young Readers and Other Pertinent Issues
Authors: Baim, Julian, Galin, Michal, Murnane, Bob, Vogel, Judy, White, Alan
Organisations: Mediamark Research Inc, PHD USA
The time inc. magazine experience study
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Blyn, Barry, Frank, Betsy
Organisations: Time Inc.
Topics: Multi-platform Measurement, Quality of Reading
Compact quality newspapers bright future or false dawn?
Symposium: 2005: Prague, Session 7 - The Business of Publishing
Authors: Asquith, Richard, McMahon, Liz
Organisations: BMRB International
Topics: Newspaper Measurement