SECOND THOUGTHS ON VALIDATION

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YARDSTICKS FOR EXPOSURE QUALITY

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Research for Intermedia Decision Making

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READERSHIP SURVEY ENRICHMENT

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THE MULTIMEDIA SURVEY: A CHALLENGE OR JUST AN EXPERIMENT?

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FUSION – AN OVERVIEW BY AN OUTSIDE OBSERVER

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A REPORT ON EXPERIMENTS IN FUSION IN THE “OFFICIAL” GERMAN MEDIA RESEARCH (AG.MA)

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ARE INTERVIEWS TOO LONG?

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DIFFERENT TECHNIQUES PRODUCE DIFFERENT RESULTS – BUT TO WHAT EXTENT?

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HIGH READERS-PER-COPY: AN ATTEMPT AT VALIDATION

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