THE MEASUREMENT OF READING INTENSITY AND IMPLICATIONS FOR PLANNING
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Puliyel, Thomas, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Quality of Reading
EDITORIAL TARGETING (OR, IMPROVED ADVERTISING POSITIONING IN MAGAZINES)
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Lurin, Mitch
Organisations: Ladies Home Journal
Topics: Advertising Effects, Editorial Research, Targetting / Segmentation
THE EDITORIAL ENVIRONMENT CONTROVERSY
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Appel, Valentine
Organisations: Backer Spielvogel Bates Inc.
Topics: Advertising Effects
READING DAYS AND BRAND RECALL
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Baxter, Pamela J
Organisations: Simmons Market Research Bureau
Topics: Advertising Effects, Quality of Reading
MPX, READING DAYS AND PAGE TRAFFIC
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Consterdine, Guy
Organisations: Guy Consterdine Associates
Topics: Page Exposure, Quality of Reading
THE USE OF PAGE EXPOSURE DATA IN MAGAZINE AUDIENCE SCHEDULES
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Weiss, Melville J
Organisations: Mediamark Research Inc
Topics: Page Exposure, Quality of Reading
RELATIONSHIPS BETWEEN CIRCULATION, COPY LIFE MASURED READERS, AND READING EVENTS
Symposium: 1988: Barcelona, Session 5 - Readership and circulation
Authors: Cornish, Pym
Organisations: RSL - Research Services Ltd
Topics: Readers-per-copy(RPC), Readership Model, Validity
THE PROFIT-PER-COPY MODEL: MANAGING MAGAZINE TOTAL AUDIENCE FOR MAXIMUM PROFITABILITY
Symposium: 1988: Barcelona, Session 5 - Readership and circulation
Authors: Douglas, Stephen A., Mallett, Daniel
Organisations: Daniel Mallett Associates, The Douglas/Jones Group
Topics: Readers-per-copy(RPC)
THE “SOURCING” METHOD : AN ALTERNATIVE METHOD OF MEASURING READERSHIP
Symposium: 1988: Barcelona, Session 5 - Readership and circulation
Authors: Walsh, Peter
Organisations: Kenning Australia Pty Ltd
Topics: Readers-per-copy(RPC), Readership Model
ON VALIDATING THE FIRST TIME READ YESTERDAY METHOD – A CONTINUING STORY
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Appel, Marion, Walstra, Bouke
Organisations: Burke-Inter/View
Topics: First Reading, Reliability, Validity