Just in time data modelling
Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Raimondi, Dina, Santini, Gilles
Organisations: IMS France, TMPR
Topics: Fusion and Modelling
Multi-media reach and frequency analysis
Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Johnson, Hugh, Wilcox, Steve
Organisations: Channel 4 Television, RSMB Audience Research Ltd
Topics: Analysis Issues, Inter-media Comparison
Enhanced ascription
Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling
Benchmarking : from theory to practice
Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Collins, James, Mallett, Daniel
Organisations: Simmons Market Research Bureau
Topics: Fusion and Modelling
The mpa syndicated readership research task force paper
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Love, Kathi, Smollens, Susan, Trentham, Charlene
Organisations: Business Week, Consultant, Magazine Publishers of America
Topics: Reliability, Survey Descriptions
From FRY to FRIPI?
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Tchaoussoglou, Costa, Van Der Noort, Wim
Organisations: Interview NSS, SUMMO
Topics: First Reading
Pragmatic readership measures for the future
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Grant, Peter, Levine, Michele, Morgan, Gary
Organisations: Roy Morgan International
Topics: Readership Model
Calibration of frequency of reading scales
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Brink, Cheryl, Napior, David
Organisations: PC World, Roper Starch Worldwide
Topics: Frequency of Reading
Self-administered questionnaires and frequency of reading : an optimal combination to measure readership?
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Lindberg, Ingemar
Organisations: Sifo Research & Consulting AB/Montilo
Topics: Data Collection, Frequency of Reading, Readership Model
Frequency, recency and the moderating effects of the screening interval
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Appel, Valentine, Skrapits, Mike
Organisations: Consultant, IntelliQuest
Topics: Frequency of Reading, Questionnaire Design, Readership Model