Influence Metric and Holistic Consumer Behavior Measurements

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The Incremental Impact of Cross-Media Campaigns

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Tablet Magazine Advertising: the Opportunity

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Investigating Effectiveness: G+J Success Barometer

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Magazines Drive Efficient Sales … Guaranteed

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Crossplatform Sales Impact: Cracking the Code

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OTSA: Opportunity To See Advertising in Newspapers / Magazines

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LiveCross! The Missing Link of Efficiency

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The Power of Community-Oriented Marketing

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Print Wearout Revisited

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