Reading in competition
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Faasse, John, Van Meerem, Leendert
Organisations: gfk Intomart, Initiative Media
Topics: Advertising Effects, Data Collection, Inter-media Comparison
Title confusion versus issue frequency in a mail survey
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Healey, Thomas E
Organisations: J.D. Power & Associates
Topics: Data Collection, Questionnaire Design, Readership Model
Self-administered questionnaires and frequency of reading : an optimal combination to measure readership?
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Lindberg, Ingemar
Organisations: Sifo Research & Consulting AB/Montilo
Topics: Data Collection, Frequency of Reading, Readership Model
Effective measurement by specific issue readership
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Faasse, John
Organisations: The Media Partnership Research
Topics: Data Collection
Using casi-audio (computer assisted self interview with audio) in readership measurements
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Appel, Valentine, Arpin, David, Baim, Julian
Organisations: Consultant, Mediamark Research Inc
Topics: Data Collection
The utilization of capi in media analysis at AG.MA
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Wiegand, Jurgen
Organisations: Media-Micro-Census GmbH
Topics: Data Collection
Back to basics – reading is still a major media activity
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Weibel, Erwin
Organisations: Publicitas
Topics: Data Collection, Inter-media Comparison
Personal in-home interviews versus self-administered mail panel: does it really matter for measuring print audiences?
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Chandon, Jean-Louis, Fagot, Carole
Organisations: EMAP France, IAE
Topics: Data Collection, Panel Research
Weekly measurement of issue by issue readership using the recent reading method – report on an experiment that partly failed, due to new techonology
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Van Meerem, Leendert
Organisations: gfk Intomart
Topics: Data Collection, Readership Model
How computerized interviewing eliminates the screen-in bias of follow-up questions
Symposium: 1995: Berlin
Authors: Appel, Valentine, Pinnell, Jon
Organisations: Consultant, IntelliQuest
Topics: Data Collection, Questionnaire Design