Print in a true single source marketing panel
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Wood, Leslie
Organisations: Leslie Wood Research Inc.
Topics: Data Collection, Inter-media Comparison, Readers-per-copy(RPC)
The virtual interviewer
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Bronner, Fred, Ross, Raymond, Tchaoussoglou, Costa
Organisations: NOM, Veldkamp/Marktonderzoek, Amsterdam
Topics: Data Collection, Passive Measurement, Survey Descriptions
Measurement of magazine readership via the internet
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Frankel, Martin, Galin, Michal, Leonard, Michelle
Organisations: Mediamark Research Inc
Topics: Data Collection, Inter-media Comparison
Capi: new methodology, new data for the british nrs
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Collis, Dawn, Page, Katherine
Organisations: Ipsos MediaCT
Topics: Data Collection, Passive Measurement
Telephone samples: the exclusive mobile challenge
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Gitschel, Matthias, Le Van Truoc, Olivier
Organisations: Ipsos Medias, France
Topics: Data Collection, Sampling
Varying the monetary incentive in mail surveys: (1) does it change survey results? (2) can it create sample improvement opportunities?
Symposium: 2001: Venice, Session 6 - Improving Fieldwork
Authors: McCullough, Walter
Organisations: Mendelsohn Media Research Inc.
Topics: Data Collection, Response Rates
Self-completion questionnaires: the importance of testing (based on experience from the british nrs)
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Birt, Hilary
Organisations: Ipsos MediaCT
Topics: Data Collection, Questionnaire Design
Telf-completion questionnaires: the importance of testing (based on experience from the british nrs)
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Appel, Valentine, Cable, Virginia
Organisations: Consultant, The Wall Street Journal
Topics: Data Collection, Questionnaire Design
Searching for best casi practices: experiments for a new data collection method
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Bassler, Alke, Tchaoussoglou, Costa
Organisations: SUMMO
Topics: Data Collection
Counting calories – on the need to adjust issue readership data
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Ephron, Erwin
Organisations: Ephron, Papazian & Ephron, Inc.
Topics: Data Collection