Audience Measurement Worldwide: Latest Developments
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Page, Katherine
Organisations: National Readership Survey, GB
Topics: Data Collection, Fusion and Modelling, General, Multi-platform Measurement, Survey Descriptions
Reaching the Cell Phone Only Population
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Eden, David, Mallett, Daniel, Strauss, Natalie, Willoth, Scott
Organisations: Scarborough Research Corporation
Topics: Data Collection, Questionnaire Design
Passive Measurement of Print Revisited
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Gagen, James, Mattlin, Jay A.
Organisations: GfK MRI
Topics: Data Collection, Passive Measurement
A further validation of the use of access panel for readership research – the npm case
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Appel, Marion, Petric, Irena
Organisations: gfk Intomart, NOM
Topics: Data Collection, Internet (as data collection tool)
In search of a new approach to measure newspaper audiences in canada: the journey continues
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Charlebois, Owen, Gauthier, Elliott, Graves, Frank, Rogers, Judy, Williams, Don
Organisations: EKOS Research Associates Inc, Google Inc, NADbank, Research Resolutions
Topics: Data Collection, Internet (as data collection tool), Panel Research, Sampling
Turning paper into gold measuring doctors’ readership in a cost conscious market
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Asquith, Richard
Organisations: BMRB International, KMR Group
Topics: Data Collection, Questionnaire Design
CASI Research in Germany 1992-2004
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Hess, Eva-Maria, Ritter, Gabriele
Organisations: Media Markt Analysen, Media-Micro-Census GmbH
Topics: Data Collection, Passive Measurement
An improved method of collecting and processing readership data
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Masson, Peter J, Sumner, Paul
Organisations: Bucknull & Masson
Topics: Data Collection, Fusion and Modelling, Readership Model
Interviewing with mobile technology for gaining higher response rate
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Božič Marolt, Janja, Fajfar, Damjana Kocjanc, Mozic, Dejan
Organisations: Market and Media Research Institute, Mediana
Topics: Data Collection, Readership Model
What the world needs now
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Faasse, John, Van Meerem, Leendert
Organisations: Infomart, Kobalt BV Media Services
Topics: Data Collection, Readership Model