Conceptualizing and measuring magazine reader experiences

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How do people read newspapers?

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To create page traffic – the publisher’s responsibility

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Reader involvement: who? what? where?

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“Absorbing media” and “media-dna”: consumer-centric approaches

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If they need it they’ll read it? – understanding readers’ needs

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The “time sequence of events”: consumers’ lives and media analysis

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The power of passion – new insights into reader involvement

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In the calm lies the power advertising effectivness on sunday

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Measuring the qualitative value of magazines

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