THE AG. MA RESEARCH PROGRAMME: -VALIDATION OF THE READER-PER-ISSUE (A.I.R.)-?: THE WAITING-ROOM STUDY
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: Readers-per-copy(RPC), Validity
THE SEARCH FOR THE GOLD
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: First Reading, Validity
NOT LOOSING SIGHT OF THE FOREST
Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Puliyel, Thomas, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Validity
RELATIONSHIPS BETWEEN CIRCULATION, COPY LIFE MASURED READERS, AND READING EVENTS
Symposium: 1988: Barcelona, Session 5 - Readership and circulation
Authors: Cornish, Pym
Organisations: RSL - Research Services Ltd
Topics: Readers-per-copy(RPC), Readership Model, Validity
ON VALIDATING THE FIRST TIME READ YESTERDAY METHOD – A CONTINUING STORY
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Appel, Marion, Walstra, Bouke
Organisations: Burke-Inter/View
Topics: First Reading, Reliability, Validity
RELIABILITY OF THE YESTERDAY FIRST TIME READ METHOD
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Van Niekerk, Paul
Organisations: Het Media Instituut
Topics: First Reading, Reliability, Validity
TOWARDS A GOLD STANDARD
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: First Reading, Validity
DEVELOPING AND VALIDATING A MEASUREMENT OF “FIRST READING”
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Brown, Michael
Organisations: Roy Morgan International
Topics: First Reading, Validity
A SECOND STUDY INTO THE NATURE OF READING EVENTS WHICH DO AND DO NOT GET REPORTED
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Smith, Alan
Organisations: IPC Magazines
Topics: Readership Model, Validity
A NEW FULL THROUGH-THE-BOOK STUDY
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Readership Model, Validity