Online data collection – solution or band-aid?
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Crassweller, Anne, Thompson, Ivor, Williams, Don
Organisations: Consultant, NADbank
Topics: Internet (as data collection tool)
Initial experiments with rfid technology
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Galin, Michal, Mattlin, Jay A., McLaren, Mark
Organisations: Mediamark Research Inc
Topics: Passive Measurement
All possible worlds: advancing passive electronic measurement of readership
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Gluck, Adam, Pellegrini, Pasquale
Organisations: Arbitron Inc
Topics: Passive Measurement
Evolving print markets: measurement challenges
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Gonsalves, Bruce, Karnad, Ashish, Mehta, Hemant
Organisations: Indian Market Research Bureau
Topics: General, Questionnaire Design
Using circulation mix to improve advertiser value
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: McPheters, Rebecca
Organisations: McPheters & Company, Inc.
Topics: Readers-per-copy(RPC)
TV guide audience deconstruction and reconstruction
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Douglas, Stephen A., Vogt, Richard
Organisations: The Douglas/Jones Group, TV Guide
Topics: Fusion and Modelling, Readers-per-copy(RPC)
Modelling readership correlations
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Santini, Gilles
Organisations: G.S. IT Services
Topics: Analysis Issues, Fusion and Modelling
A new paradigm for measuring engagement
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: D'Amico, Ted
Organisations: Mediamark Research Inc
Topics: Advertising Effects, Page Exposure, Quality of Reading
The magazine maximizer: a model for leveraging magazine engagement dynamics
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: Bahary, Judy, Cleveland, Britta, J. Calder, Bobby, Malthouse, Edward C., Ware, Britta C.
Organisations: Meredith Corporation, Northwestern University
Topics: Advertising Effects, Quality of Reading
Harnessing the power of “buzz” for media planning and channel optimisation
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: Carter, Polly
Organisations: KMR Group
Topics: Advertising Effects, Inter-media Comparison