Pressedge optimising ad positioning in print media – revised
Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Czaia, Uwe
Organisations: Czaia Marktforschung GmbH
Topics: Advertising Effects, Page Exposure
Now you see me, now you don’t! does ad positioning matter?
Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Bahary, Judy, Fielding, Richard
Organisations: Starcom Worldwide
Topics: Advertising Effects, Page Exposure
The fastest draw in the west? tv or print advertising
Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Bahary, Judy, Hughes, Doug, Uyenco, Beth
Organisations: Starcom Worldwide
Topics: Advertising Effects, Fusion and Modelling, Inter-media Comparison
Using the 24 hour day as the common denominator for cross-media comparisons: the case of multi-media mentor
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: McDonald, Scott
Organisations: Condé Nast Publications
Topics: Inter-media Comparison
Use of nrs data to help combat competitive media
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Sethi, Ashok, Talwar, Vishikh
Organisations: Taylor Nelson Sofres Mode
Topics: Inter-media Comparison
Pressing the hot button for press
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Gonsalves, Bruce, Mehta, Hemant
Organisations: Indian Market Research Bureau
Topics: Fusion and Modelling, Inter-media Comparison
The bi-media multiplier effect: how tv guides and tv can create more value together
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Cour, Nicolas, Saint-Joanis, Gilbert
Organisations: EMAP Media
Topics: Inter-media Comparison
Time related measures of relative effect – an essential ingredient for multi-media campaign evalution
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Callius, Peter, Masson, Peter J
Organisations: Bucknull & Masson, IVE- Research International
Topics: Analysis Issues, Fusion and Modelling, Inter-media Comparison
Multi-media optimisers: the new couture?
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Green, Andrew
Organisations: OMD USA
Topics: Inter-media Comparison