Embracing technology in readership surveys

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Online data collection – solution or band-aid?

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Initial experiments with rfid technology

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All possible worlds: advancing passive electronic measurement of readership

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Evolving print markets: measurement challenges

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Using circulation mix to improve advertiser value

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TV guide audience deconstruction and reconstruction

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Modelling readership correlations

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A new paradigm for measuring engagement

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The magazine maximizer: a model for leveraging magazine engagement dynamics

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