Self-completion questionnaires: the importance of testing (based on experience from the british nrs)
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Birt, Hilary
Organisations: Ipsos MediaCT
Topics: Data Collection, Questionnaire Design
Telf-completion questionnaires: the importance of testing (based on experience from the british nrs)
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Appel, Valentine, Cable, Virginia
Organisations: Consultant, The Wall Street Journal
Topics: Data Collection, Questionnaire Design
Measuring and minimising positional and title confusion biases in print audience estimates
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Appel, Valentine, Graham, Barbara, Incalcatera, Tony, Melton, Eric, Vriens, Marco
Organisations: Consultant, Millward Brown IntelliQuest
Topics: Questionnaire Design
Searching for best casi practices: experiments for a new data collection method
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Bassler, Alke, Tchaoussoglou, Costa
Organisations: SUMMO
Topics: Data Collection
Personalised media lists
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Page, Katherine
Organisations: Ipsos MediaCT
Topics: Questionnaire Design
Rpc, buying habits and the time factor in media planning
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Dalbard-Martin, Francois
Organisations: Prisma Presse
Topics: Readers-per-copy(RPC)
A mail access panel survey on reading and reading frequency: experiences and insights
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Diitricht, Wolfgang, Pfleiderer, Rolf
Organisations: Hubert Burda Media, TNS Infratest GmbH
Topics: Frequency of Reading, Panel Research
Pure recent reading: the solution for non-daily newspapers?
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Futsæter, Knut Arne, Østnes, Tore
Organisations: Taylor Nelson Sofres/Gallup
Topics: Newspaper Measurement, Readership Model
Magazine audience accumulation: discussion of research issues, modeling and application
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Agresti, Joseph, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling