The reality of digital attention: context counts
Symposium: 2017: Madrid, Session 3: Monetising Engagement
Authors: Bassett, David, Follett, Mike
Organisations: Lumen Research
Topics: Advertising Effects, Electronic Measurement, Engagement (all platforms) – see also Quality of Reading, Page Exposure, Quality of Reading, Viewable Impressions
The PDRF 2017 Worldwide Review
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Page, Katherine
Topics: Data Collection, General, Industry Issues, Internet (as data collection tool), Internet audiences / measurement - see also Multi-Platform Measurement, Survey Descriptions
The New Deal of Brand Readership Measurement
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Cour, Nicolas, Ginier, Florence, Saint-Joanis, Gilbert, Seveno, Stanislas
Organisations: ACPM, TNS Sofres
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Survey Descriptions
Measuring Total Readership in the Middle East
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Aoun, Elie
Organisations: Ipsos
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Survey Descriptions
Developing ecosystems controlled by the publishers
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Futsæter, Knut Arne, Håvimb, Bente
Organisations: Kantar TNS, MBL
Topics: Data Collection, Data Management Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Survey Descriptions
Delivering Issue Audiences
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Debels, Michael, Paic, Mario, Peeters, Stefaan, Ponomarev, Andrey
Topics: Fusion and Modelling
Building A Better Print and Digital Measurement Platform
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Williams, Don, Wood, Mark
Organisations: Kantar TNS, Vividata
Topics: Data Collection, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Survey Descriptions
NOBO – The Cookie Monster
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Brown, Jonathan, Schut, Karin
Organisations: Kantar Media, Vinex
Topics: Data Collection, Electronic Measurement, Fusion and Modelling, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Survey Descriptions
AMP: print and digital measurement
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Page, Katherine, Vannini, Luca
Organisations: PamCo
Topics: Data Collection, Duplication between platforms/print, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Survey Descriptions
The quality of survey based digital reading
Symposium: 2017: Madrid, Session 5: Are Passive Census Measures Always Right?
Authors: Bassler, Alke, Petric, Irena
Organisations: Gfk, NOM
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Validity