Varying the monetary incentive in mail surveys: (1) does it change survey results? (2) can it create sample improvement opportunities?
Symposium: 2001: Venice, Session 6 - Improving Fieldwork
Authors: McCullough, Walter
Organisations: Mendelsohn Media Research Inc.
Topics: Data Collection, Response Rates
Brazil fusion and multi-media duplication
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: De Montigny, Michelle, Lucia Lima, Ana
Organisations: IBOPE Media Information, KMR Group
Topics: Fusion and Modelling, Inter-media Comparison
The effects of various masthead card designs : colour vs. black & white
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Questionnaire Design
Self-completion questionnaires: the importance of testing (based on experience from the british nrs)
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Birt, Hilary
Organisations: Ipsos MediaCT
Topics: Data Collection, Questionnaire Design
Telf-completion questionnaires: the importance of testing (based on experience from the british nrs)
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Appel, Valentine, Cable, Virginia
Organisations: Consultant, The Wall Street Journal
Topics: Data Collection, Questionnaire Design
Measuring and minimising positional and title confusion biases in print audience estimates
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Appel, Valentine, Graham, Barbara, Incalcatera, Tony, Melton, Eric, Vriens, Marco
Organisations: Consultant, Millward Brown IntelliQuest
Topics: Questionnaire Design
Searching for best casi practices: experiments for a new data collection method
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Bassler, Alke, Tchaoussoglou, Costa
Organisations: SUMMO
Topics: Data Collection
Personalised media lists
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Page, Katherine
Organisations: Ipsos MediaCT
Topics: Questionnaire Design
Rpc, buying habits and the time factor in media planning
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Dalbard-Martin, Francois
Organisations: Prisma Presse
Topics: Readers-per-copy(RPC)