Audit bureau of circulations – audit program for newspaper readership studies, conducted by telephone
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Bennett, Richard, Douglas, Stephen A., Payne, John, Spittler, Jayne
Organisations: Audit Bureau of Circulations (ABC), Starcom Worldwide, The Douglas/Jones Group
How long can response rates go?
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Douglas, Stephen A., Napior, David
Organisations: Roper Starch Worldwide, The Douglas/Jones Group
Topics: Response Rates
Using database overlays to correct survey non-response bias
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Appel, Valentine, Cable, Virginia, Jennings, Dan
Organisations: Consultant, The Wall Street Journal
Topics: Analysis Issues, Response Rates
Sections are sexier
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Bronner, Fred, Faasse, John
Organisations: Initiative Media, Veldkamp/Marktonderzoek, Amsterdam
Topics: Sections Readership
Recent reading – an exercise in double counting?
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Carpenter, Ron
Organisations: Consultant
Topics: Model Bias, Readership Model
Dear lord give us our daily news: effects of retail distribution on readership in rural india
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Merchant, Katy, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Readership Model
Inconsistent readership claims – a british case study
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: Readership Model
Going back to source an attempt to trade the differences in findings to different methodologies of IRS and NRS
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Tripathi, Praveen
Organisations: Chaitra Leo Burnett
Topics: Survey Descriptions
The dependence of recent reading estimates on questions structure: a cognitive analysis
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Brown, Michael
Topics: Questionnaire Design, Readership Model
Effective print media measurement: audiences and more
Symposium: 1999: Florence, Session 2 - Where Are We Coming From
Authors: Brown, Michael
Topics: General