Interviewing with mobile technology for gaining higher response rate
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Božič Marolt, Janja, Fajfar, Damjana Kocjanc, Mozic, Dejan
Organisations: Market and Media Research Institute, Mediana
Topics: Data Collection, Readership Model
Looking for best practice
Symposium: 2005: Prague, Session 1 - Opening- Session
Authors: Meier, Erhard
Organisations: Ipsos MediaCT
Topics: General, Survey Descriptions
Media research in africa, today and tomorrow
Symposium: 2005: Prague, Session 1 - Opening- Session
Authors: Smit, Piet
Organisations: SAARF
Topics: General, Survey Descriptions
Options or answers? what are we all doing here?
Symposium: 2005: Prague, Session 1 - Opening- Session
Authors: Green, Andrew
Organisations: ZenithOptimedia
Topics: General, Survey Descriptions
So you can communicate with them but how many of them are there?
Symposium: 2005: Prague, Session 1 - Opening- Session
Authors: Shepherd-Smith, Neil
Organisations: Consultant
Topics: General
Urban life: research adventures in a changing world
Symposium: 2003: Cambridge, Massachusetts, Session 8 - New Approaches
Authors: McMahon, Liz, Read, Doug
Organisations: BMRB International, Metro Newspapers
Topics: Internet (as data collection tool), Panel Research, Quality of Reading
Exploring the link between personality type and media choice
Symposium: 2003: Cambridge, Massachusetts, Session 8 - New Approaches
Authors: LaMontagne, Theresa
Organisations: OMD
Topics: Quality of Reading, Targetting / Segmentation
Audience: the appropriate measure of circulation quality
Symposium: 2003: Cambridge, Massachusetts, Session 8 - New Approaches
Authors: McDonald, Scott, McPheters, Rebecca
Organisations: Condé Nast Publications, McPheters & Company, Inc.
Topics: Quality of Reading, Readers-per-copy(RPC)
Selling print short: the need to re-assess reading and readership
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Shields, Brian
Organisations: International Herald Tribune
Topics: Readership Model
accounting for what we are doing: recent reading revisited
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Zorko, Andraz
Organisations: CATI
Topics: Readership Model