Capi: new methodology, new data for the british nrs
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Collis, Dawn, Page, Katherine
Organisations: Ipsos MediaCT
Topics: Data Collection, Passive Measurement
Restoring credibility to sunday magazine measurement in the u.s.
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Baim, Julian, McPheters, Rebecca
Organisations: McPheters & Company, Inc., Mediamark Research Inc
Topics: Questionnaire Design
Community newspapers – combasetm adding to the print media mix in canada
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Dunn, Elena, Matuk, Raj
Organisations: ComBase, Thompson Lightstone & Company Ltd.
Topics: Newspaper Measurement
Telephone samples: the exclusive mobile challenge
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Gitschel, Matthias, Le Van Truoc, Olivier
Organisations: Ipsos Medias, France
Topics: Data Collection, Sampling
Revisiting mediaplanning models assumptions
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Santini, Gilles
Organisations: G.S. IT Services
Topics: Fusion and Modelling
Imputation of missing data: testing a model-based approach
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Appel, Valentine, Melton, Eric
Organisations: Consultant, Millward Brown IntelliQuest
Topics: Fusion and Modelling
Readership, a favour to magazines: sales optimization
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: De Langhe, Elisabeth, Moreau, Antoine
Organisations: Ipsos Medias, France, Ipsos Novaction
Topics: Targetting / Segmentation
Readership research in greece: a new perspective
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Kourtoglou, Xenia
Organisations: Focus
Topics: General, Survey Descriptions
The power of passion – new insights into reader involvement
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Balasubramanium, V., Gonsalves, Bruce, Mehta, Hemant, Muthuraman, Sunder
Organisations: Indian Market Research Bureau
Topics: Quality of Reading
Print + tv = (impact)n – the impact multiplier phenomenon
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Gonsalves, Bruce, Kapadia, Bharat, Kulkarni, Shripad, Mehta, Hemant, Sen, Sandipan
Organisations: Indian Market Research Bureau
Topics: Advertising Effects, Inter-media Comparison, Passive Measurement