The New Norwegian NRS: From AIR to Extended Currencies

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Pakistan goes Multi-media with an Advertiser Driver ‘Single Source’ Survey

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A new paradigm for measuring engagement

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How do people read newspapers?

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To create page traffic – the publisher’s responsibility

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Pressedge optimising ad positioning in print media – revised

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Now you see me, now you don’t! does ad positioning matter?

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The new currency in print media – the advertisement exposure probability

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AG.MA – OVERVIEW

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APX – THE NEW DEUTSCHE MARK IN PRINT MEDIA BUYING

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